Billboard is mass medium
Gives the message instantly
By hypnotizing you
Climb a ladder
To see the view. Doing so
you become the message
Sitting on a column
If you fall
Tartan track is your pillow
No need of maintenance
New message?
New poster
Food truck guy is there for you
In the end of the day
he just rolls down the hill*
*the competition was nothing more than a recent project of a corrupt local politician, who happens to be a poem as well